About BOTSHOT BOTSHOT is an AI-powered hotel management software company that helps hotels streamline operations, enhance guest experiences, and boost revenue through automation and AI-driven solutions. When I joined BOTSHOT as a Digital Marketing Manager in August 2022, the company had zero organic traffic and no leads. I took on the challenge to establish and scale its digital presence through a full-stack digital marketing approach.  My Role & Contributions I spearheaded BOTSHOT’s digital marketing strategy across multiple channels, including SEO, Paid Media Marketing, Email Marketing, and Social Media Marketing. 1. SEO Strategy & Execution Conducted a comprehensive website audit to identify technical and content gaps. Designed a Go-To-Market (GTM) strategy to build organic authority. Implemented on-page and off-page SEO tactics to improve rankings. Created and optimized content to drive organic traffic growth. Established a sustainable link-building strategy to improve ...